Big congratulations to Anna and Katey for photos of their deliciously yummy looking adventure in New Zealand for Cloudy Bay Wines.
Ben Shewry from Melbourne’s Attica was flown in to create an eight-course degustation with ingredients sourced entirely in Marlborough. The press off the back of the event was just as impressive with coverage in Belle Magazine (I’m sure if you head downstairs at depo8 you can see the full six page spread) plus a great story in Broadsheet Read More Here plus a couple more.
If you’re a press junkie then the stats around the circulation of this one story is also very revealing. It shows how a great event can lead to wide coverage and ultimately more people buying more Cloudy Bay wine. *If you are 18 years or older please drink responsibly. Except for the weekend. Then it’s ok to have a few more glasses. But just a few. Don’t binge. It leads to a horrible hangover.
Here is the breakdown of the circulation of the story, eyeballs, unique views and comparison to paid advertising in each publication.
- Broadsheet Melbourne currently has 46,098 daily unique visitors and more than 865,000 monthly unique visitors to the site. In addition, Broadsheet Melbourne has shared the Forage 2016 piece on its Facebook (190,570 likes) and Twitter (134,000 followers) today, resulting in even broader exposure for Cloudy Bay.
- belle magazine has a readership of 102,000 and circulation of 41,143 and this piece has an approximate advertising value of $49,377AUD
- American Way – 8 page feature! With updated audience figures identifying the magazine reaches more than 16 million passengers per month, this feature will reach travellers at new heights, and times perfectly with American Airlines addition of direct flights from LAX – AKL in June bringing new American tourists to New Zealand.Per its media rates, a standard double page spread in American Way costs on average $132,300USD, with 8-pages totalling $529,200USD. Full article – magazines.aa.com/content/sense-place
- British GQ – The intellectual article delves into the connection between Cloudy Bay and Marlborough, the place of foraging in the Cloudy Bay story and, how this was brought to life in February with Ben Shewry, making the 10,000 mile plus journey “well worth it”. The readership of each issue is 399,000, and with its digital presence (website and social media), British GQ has a global reach of 1,700,000.The editorial value of a double page spread in print is £90,285, equating to €114,340.93 by today’s exchange rates.
The power of publicity. Nice work Anna and Katey. www.annahillevents.com