In an elevator pitch you have 2mins or less to impress. My key tips are:
1. Dress to impress – I strongly believe in first impressions. Plus if you re wearing an outfit that makes you feel good you will be more confident. This doesn’t mean wear a suit, it is better to dress for your own personality and in keeping with the business or idea. A business suit for a sportswear label doesn’t necessarily fit.
2. Anticipate questions – in my own experience and mentoring others the most scary thing about delivering a pitch is feeling like you cant answer potential questions. Anticipate questions and know your stuff inside and out, especially the numbers! :). This will give you more confidence and confidence sells.
3. Prepare your pitch using slides. Having your pitch written down helps you structure and visualise the key messages and hence remember them. I like the Canva app as its always with me on my phone and looks great. Handy when that elevator pitch opportunity comes unexpectedly.
4. Practice makes perfect – ‘to fail to prepare is to prepare to fail’. I always practice pitches or speeches over and over. I pitch to my phone’s voice recording so I can play back my voice, I practice with the timer on to make sure its within the time limit and I practice in front of the mirror, its always a lot scarier than the actual audience is.
5. Be yourself. Its important to make sure your pitch is written and delivered in a language that suits you and that you are comfortable with. You are the key selling point of any business or idea you have. Being genuine, authentic and passionate will make your pitch shine.